More than ever, men are seeking cosmetic surgery

Fight the signs of aging with proven procedures

Men are becoming increasingly aware of Cosmetic Surgery and the confidence that comes with looking your best.  A youthful appearance remains a positive influence on relationships, both business and personal.

Fourteen per cent of Botox injections, 15 per cent of all liposuction and eyelid surgeries, and 20 per cent of laser hair removal are carried out on men. Cosmetic surgery and related procedures in the United States have increased 32 per cent last year to 8.7 million with Botox anti-wrinkle injection treatments being the most popular. The American Society of Plastic Surgeons said the number of surgical procedures grew by 5 per cent, while minimally invasive procedures jumped 41 per cent over 2002.

Men say they don’t want to keep putting off their dreams and goals.  Baby Boomers have reached the unfashionable age of 50. In a society that values youth, 50-year-old executives are competing with younger, fitter and more competitive 30-year-olds, who are often willing to work harder, and for less money.  One 40-year-old sales executive felt that his baggy eyelids and tired looking appearance affected his peers’ perception of his ability to perform his job.  “Every morning I would go to work and someone would ask if I was tired and asked did I get enough sleep.  In the business world the feeling is if you look tired or don’t take care of yourself, people think you can’t keep up.”

But, it’s not just busy business executives in fear of losing their jobs who are filling the plastic surgeon’s waiting room.  On the home front, men are also finding they want to keep pace with younger-looking wives.  Following his wife’s facelift, a retired executive put it like this, “Now that I have a young-looking wife, I decided to take a look at myself.”